I would personally like to have the opportunity to make a brand of golf equipment, that specialises in irons, that will blow away other brands with an affordable price that offers the most out of every penny.
Many golf equipment brands such as Taylormade, Cobra and PING that produces quite excellent lines of golf equipment and has what led them to the top of the market. Many golf equipment brands including the three mentioned produce irons that appear quite costly to people, and mostly to the people outside of the United States. A good set of irons that appear useful to many amateurs would cost, in Malaysian stores, about RM3000 at the best price.
Golf equipment as in computers, televisions, food and clothing are all about the name, the branding, the value and many times the population of buyers forget about price. That is why big companies get better and small companies are unable to grow.
The idea behind a good iron set is broken down into many aspects of the club. Firstly, the feel of the club that aims for lower handicapped players rather than high. Then, there is performance that breaks down into forgiveness, consistency and, the winner to many golf clubs, the distance the club can provide. Lastly, the looks! Many iron sets make it to the top not because it is a prettier club but the ability of that iron set may not be all that good.
What I am going to do is invent an iron set that provides a balance of all those aspects.
This is one very good iron produced by the Mizuno that achieved a rating of the maximum points given by GolfWRX, a website on club-reviews. This set of irons looks good, has real good performance and has excellent feel. This set of irons are aimed to the low handicappers that want to get the best out of their shots. These irons are not easy to use for the higher handicappers.
The aspects that I would want to touch in the iron set I will make are:
- Great looks 4.5 / 5
- Good feel 4 / 5
- Good performance 4 / 5
I am trying to aim the high to mid handicappers, 18-handicappers and higher. An iron with great looks is what is needed to pull the eye of the consumer to consider taking your idea. Most poor golfers do not do their research on the type of golf clubs that suit them and just buy because they found it in good condition for a low price.
The feel of the iron will have to be just fine for players of high handicap. The big change in feel for most golf clubs is if it were a cast or forged iron. Any real golfer can easily notice the difference between cast and forged. Forged irons give a better feel most of the time but are costly to make rather than cast irons. Of course the iron set I will produce will be cast, as for most irons used today are cast.
Performance is all about the research put into the club.
This is Taylormade's new line of irons, Rocketbladez.
The once thing that drives every golfer mad is that speed pocket that adds more flexibility to the face and more speed resulting in MORE DISTANCE! This got me excited over it but then when I actually did my homework into looking up more on the club specifications, I realised that this set of irons would not satisfy me. Many people do not and will get themselves making wrong decisions.
My club will have a decent amount of research put into it because I would like to focus more on the looks and feel of the club that will get the higher handicappers attention.
That previous Mizuno MP-69 iron set and this new Taylormade Rocketbladez iron set costs 900 dollars and 800 dollars respectively. I am not in the United States and if I were to buy either of these from a local store, the price I saw with my own eyes is RM 3500 which is way much more than the deal the US citizens can get.
I want to run production of this line of irons (because the task says I have the sufficient amount of budget to work with) in the United States and China. Majority of all production of this iron set will be in China because we all know why businesses run with "Made in China", "Assembled in China" and etc. Because of low cost and huge amount of production.
I will be able to sell my iron set for about 600 dollars or slightly more. Fun thing here is, on the product it will mention "Designed in Malaysia" so prices in Malaysia will differ less from the price in the US stores. Maybe just about RM 2300 which isn't too much for a person to afford.
I am sure this product will develop itself in Asia and slowly grow in the US as well if I this business runs smoothly.
Bibliography
Floyd. "Mizuno MP-69 Irons Review." GolfWRXcom. N.p., 20 May 2012. Web. 05 Dec. 2012.
Bibliography
Floyd. "Mizuno MP-69 Irons Review." GolfWRXcom. N.p., 20 May 2012. Web. 05 Dec. 2012.
"Rocketbladez Irons." Taylormade Golf. Taylormade, 2012. Web. 4 Dec. 2012. <http://taylormadegolf.com/TaylorMade/RocketBladez-Irons/DW-JN933,en_US,pd.html>.
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