PEST Analysis

PEST means

• Political
• Economic
• Social
• Technology

Political

• Environmental issues
• Law
• Regulatory bodies and processes
• Government policies
• Trading policies
• Home market lobbying/pressure groups
• International pressure groups
• Conflicts

Economic:

• Fiscal policy
• Monetary Policy
• Trade policy
• Interest rate
• Unemployment

Social:

• Lifestyle
• Culture
• Trends
• Pressure groups
• Environmental Issues

Technology

• New Products
• New raw materials
• Process
• Sources of Finance